The impact of the brand portfolio on the market value of company’s shares “The case of The Walt Disney Company 1991-2020”
Article Sidebar
Published:
Nov 23, 2023
Updated:
2023-11-23
Versions:
2023-11-23 (2)
Keywords:
Brand portfolio Market value Stock value Walt Disney
Main Article Content
Abstract
This study aims to measure the impact of the brand portfolio on the market value of company shares in the case of The Walt Disney Company during the period (1991-2020) using the multiple linear regression model (OLS) . the results of the study showed that there is a negative significant relationship between Walt Disney’s Stock Price and Studio Entertainment, a positive statistically significant with park and reports and Disney Consumer Products.
Metrics
Metrics Loading ...
Article Details
How to Cite
HERIAT, B., & Benbrahim, E. (2023). The impact of the brand portfolio on the market value of company’s shares “The case of The Walt Disney Company 1991-2020”. IJEP, 6(1), Pages : 272–290. https://doi.org/10.54241/2065-006-001-017 (Original work published August 28, 2023)
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
