Amina lahmari, Khaled REDJEM, & Doaa Shohaieb. (2025). An ARDL-Inspired Conceptual Model: Analyzing the Short- and Long-Term Dynamics of AI, Big Data, and Trust in Marketing (2025-2030). IJEP, 8(02), Pages : 251–268. https://doi.org/10.54241/2065-008-002-014